& Executing SEO · Chapter 7: Measuring · Prioritizing · Rewriting the Beginner's Guide to SEO

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three,… Continue reading Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

& Executing SEO · Chapter 7: Measuring · Prioritizing · Rewriting the Beginner's Guide to SEO

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three,… Continue reading Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Meet 4 Female CMOs Paving The Way For The Future of Marketing

Meet 4 Female CMOs Paving The Way For The Future of Marketing

The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking campaigns only matter if they yield a positive ROI. Here are four women who show… Continue reading Meet 4 Female CMOs Paving The Way For The Future of Marketing

Affordable · Stat-Based Retail Strategy For Your Agency’s Clients

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.  I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently… Continue reading Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Why Done is Better Than Perfect is Now a Broken and Unworkable Philosophy

Why Done is Better Than Perfect is Now a Broken and Unworkable Philosophy

Facebook’s mantra for developers has long been “Move Fast and Break Things.” This idea of doing something, even if it’s not ideal was also adopted by Facebook’s Sheryl Sandberg, who serves as the tech Oprah for millions of people. Her version of the slogan is “Done is Better than Perfect.” In the startup and “personal… Continue reading Why Done is Better Than Perfect is Now a Broken and Unworkable Philosophy

The Definitive Guide to Instagram Affiliate Marketing

The Definitive Guide to Instagram Affiliate Marketing

One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1…… Continue reading The Definitive Guide to Instagram Affiliate Marketing